Recently, we were approached by the CEO of a product company who was looking for a proven method to strengthen the culture of innovation within his company. For him, introducing a user-centric approach to innovation through a Usability workshop was the answer; and he was absolutely right.
In the recent past, User-centric innovation, incorporating the principles of Design Thinking, has received a lot of attention and with good reason too.
Think of the top successful brands of our modern age – and you’ll find that most of them are creating disruptive products and services by putting users at the core of their innovation process.
In fact, when Amazon.com launched, they described their mission in one bold, striking sentence– to build the Earth’s most Customer-Centric company – and they’ve been doing that ever since, by successfully understanding and addressing their customers’ motivations, behaviors and need gaps.
So how can you, as a CEO or Manager, introduce this new method of innovation in your company without uprooting the existing process and creating added friction?
At Hureo, we’ve found that delivering new knowledge through the medium of a hands-on workshop works wonders – participants get a brief introduction to the process and learn to apply usability methods at the workshop itself, while getting a first-hand experience of its impact on their product building exercise.
And this is exactly what happened at the Usability Workshop organized for the product company mentioned at the start.
The workshop was one of the events at the Team Offsite, and since the Offsite was taking place amidst the verdant rolling hills of Lonavala, we were already off to a great start.
Our participants included senior management professionals across various roles and responsibilities, from the CEO of the company, to the founder and heads of various departments including marketing, UX, engineering, etc.
To drive home the importance of adopting a user-centered approach, we made sure that the workshop was interactive and very hands-on. Every participant got the opportunity to design a mock product, while applying the principles of design thinking. This resulted in 4 key benefits:
At the end of the day, the Usability workshop left the participants with tangible tools and a clear idea of how to apply user-centered innovation to their product-building process. Needless to say, the CEO was happy too – his team had stepped away from the old, and could now step up their innovation game!
To know more about our services and find out how we can add value to your business, write to us at Talk@hureo.com .