July 17, 2018

Hureo Social- A Community for People Interested in the Perspective of their Users

As a user experience research company, Hureo is about bringing to the fore the voice of the user. It has resulted in a team that is very people-centric with an […]
June 21, 2018

Seven Inspirational Videos for User Research

I keep looking for inspirations to learn and grow as a researcher, so I compiled a list of videos for other researchers like me to learn and get inspired. In […]
January 5, 2018

Usability of Banking in India

At Hureo, we have been working on usability projects in banking sector and the more we work, the more it amuses us how little banks are investing in the usability […]
December 19, 2017

Why Usability Workshops should be a Product Company’s Priority

Recently, we were approached by the CEO of a product company who was looking for a proven method to strengthen the culture of innovation within his company. For him, introducing a […]
October 17, 2017

Design Thinking: Getting Started with Empathy in College Education

When it comes to solving problems, we have to understand the end user’s needs, motivations, context, and challenges. This requires empathy – the ability to see from the user’s perspective […]
October 11, 2017

INTERACT 2017: What Happens at an HCI Conference in India

This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference that attracts researchers and […]
September 22, 2017

Why Our User Research Workshop Was an Eye-Opener for Many

Designing a product or service is never easy – get it right, and you may have loyal customers, get it right, and you’ll still have a long line of disgruntled […]
September 9, 2016

To Delight Customers, Make Them Part of Your Innovation Process

According to the design management index, design-oriented companies have outperformed others for the past ten years [1]. Unfortunately for most businesses, despite such compelling statistics, design is still a superficial […]
May 10, 2016

Usability Workshop by Hureo

Conversation often starts with a puzzled look on hearing the word “User Research”.  In a market spoiled for choices, yet another company is offering a service which no one understands. […]
April 15, 2016

Product Managers, Are You Listening to Your Most Important Stakeholder

Today’s world is a study in extremes. On the one hand, we have great products which have changed the way we communicate, share and live our lives. Like WhatsApp. WhatsApp […]
July 23, 2018

How Do Usability Studies Help Save Money?

It is said that the best of companies often work in close symbiosis with their users to not only provide a solution to their needs but to better understand the […]