Lets you see your product through the eyes of your user
A quick and relatively inexpensive way to seek feedback from experts
Useful when you want to explore users' general attitudes or how they think about a problem.
Gives temporal and longitudinal information gathered in a natural context of the interaction
Learn about users’ attitudes, beliefs, desires, and reactions to concepts.
Determine how your product performs in relation to your
competition. It helps you to learn from your competition.
A low cost method to collect information from a broad audience